Apple tv falls short of movie rental target
March 6th, 2008 | by Undertecher |
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Apple has tried to make a TV box so that one can rent movies an easier and convenient way through Apple iTunes Store. Apple TV was suppsoed to have 1000 movies available to rent. But the deadline came and Apple managed to only collect 400-500 movies.
Apple Chief Executive Steve Jobs told shareholders at the annual meeting Tuesday that he’s “not happy” with the shortfall, according to the San Jose Mercury News. Jobs said it’s taking movie studios more time than expected to get approval from various rights holders, the paper reported. Apple spokesman Tom Neumayr on Wednesday said the company hopes to have 1,000 movies available “soon.” When Apple launched the device last year, it did not connect directly to the Internet, but could play movies and music from the user’s computer. A software update in the middle of February gave users the ability to rent movies from Apple’s iTunes Store without going through a computer.
Apple was closer to meeting another of its stated goals: 100 high-definition movies available on Apple TV. On Wednesday, 98 were offered. ITunes had a slow start in offering music as well. It started out with 200,000 songs in 2003 and now has 6 million.
The Apple tv box sells for $229. Its competitor Vudu Inc also had a Box with roughly 5000 movies for $295
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